Directly OnDemand Business Acquired by CSS Corp
Bowen Serves as M&A Advisor to Directly
BOSTON, March 30, 2022 – Bowen is pleased to announce that Directly’s OnDemand business, a pioneer in gig-based customer experience and care, has been acquired by CSS Corp, a global customer experience and technology services provider. CSS Corp is a portfolio company of Capital Square Partners. Bowen acted as the exclusive M&A advisor to Directly.
“Companies in every category are accelerating the digitization of their CX journeys and automation of complex and human-intensive business processes,” said Garrison Macri, Managing Director. “Bowen’s CX focus encompasses cloud-based and next-gen solutions such as Directly’s OnDemand business, designed to deliver best-in-class customer satisfaction in digital-first environments.”
Directly’s OnDemand platform utilizes patented machine learning technology to match customer inquiries to a global network of empathetic power users who answer questions in a gig, on-demand business model. Connecting customers to Expert users in a gig model fundamentally expands and improves the traditional call center model. Directly’s platform customers include leading brands such as Microsoft, LinkedIn, Airbnb and Autodesk.
“Directly’s Board chose Bowen to lead the process, and we are very happy with that decision,” said Mike De La Cruz, Directly CEO. “Bowen was a valuable advisor and partner: they helped us to prepare and separate the assets for sale, to navigate the field of buyers and offers, and to meet the needs of all parties – our customers, investors and employees.”