Brand Embassy Acquired by NICE

Industry Cloud & CX
Service Sellside M&A
Brand Embassy Czech Republic
NICE Israel

Bowen Advisors Serves as Strategic Advisor to Brand Embassy

BOSTON, May 29, 2019 – Bowen Advisors is pleased to announce that Brand Embassy, a leading provider of digital customer care engagement, has been acquired by NICE (Nasdaq: NICE), the world’s leading provider of both cloud and on-premises enterprise software solutions that empower organizations to make smarter decisions based on advanced analytics of structured and unstructured data. Bowen Advisors acted as the exclusive sellside M&A advisor to Brand Embassy in this transaction.

Headquartered in Prague, Czech Republic, Brand Embassy provides a cloud-based omnichannel platform for customer service organizations, integrating over 30 social media and messaging channels, including Facebook Messenger, Twitter, Apple Business Chat, WhatsApp, LinkedIn, SMS, email and live chat. Brand Embassy will be embedded into CXone, NICE’s leading cloud customer experience platform, enabling NICE customers to adopt a digital-first strategy.

“This transaction, with key constituents in Israel, Czech Republic and the US, not only demonstrates Bowen Advisors’ expertise in cross-border M&A, but also highlights our continued commitment to the converging unified communications-as-a-service (UCaaS), contact center-as-a-service (CCaaS) and workforce optimization (WFO) markets,” said Paul Bowen, President of Bowen Advisors. “The customer engagement industry is moving beyond omnichannel to include sophisticated machine learning, artificial intelligence (AI) and robotic process automation (RPA). As 20-year practitioners in the contact center market, we have seen many cycles. The remarkable aspect of this cycle is not the pace of innovation, but rather the rapid rate of enterprise technology adoption.”

Deal press: