Farmer Adoption of Sustainable Agtech Practices

Bowen has released its Farmer Adoption of Sustainable Practices Market Report, which focuses on historical challenges in the agriculture industry, new agtech innovations coming to market, and the M&A landscape. The report leverages Bowen’s industry expertise and in-depth M&A knowledge to analyze the agriculture industry and identify areas of opportunity.

MARKET OVERVIEW

• Recent challenges, including rising input costs, fluctuating commodity prices, and extreme weather events, have driven farmers to seek out technologies and practices that can enhance crop yields and improve profitability 
• Perceived ROI is both the main driver and the main barrier to the adoption of sustainable agtech practices
  • Farmers are motivated by the potential long-term financial gains but hesitant to invest if returns are uncertain or delayed
• Farmers are considerably more likely to adopt sustainable practices and technologies when these solutions entail no upfront costs or extended payback periods
  • Practices offering immediate benefits without requiring capital investment are especially appealing, particularly to smaller farms
• Agtech deal activity is shifting from early-stage VC to growth and M&A transactions
  • Investor interest in agtech has evolved. As high-growth, profitable players emerge, traditional private equity firms are increasingly looking to capture opportunities in the sector, while established ag companies seek innovative and sustainable solutions to stay competitive

The report digs deeper into these trends and overall farmer adoption, highlighting industry trends, recent transactions, and market outlooks. Below is a breakdown of some of the key topics covered in the report:

• Agriculture Market Overview
  • Current Trends
  • Global Agtech Market Size
  • Top Farmer Risk Trends
• Overview of Farmer Adoption
  • Adoption of Digital Technologies
  • Adoption of Biologicals
  • Participation in Carbon Programs
  • United States vs. Europe Adoption Comparison

• Farmer Motivation & Barriers to Adoption
  • ROI of Agtech Solutions
  • Cost and Other Concerns
  • Disparities in Internet/Computer Access
• M&A Landscape 
  • Global Market Activity and Outlook
  • Market Consolidation
  • Select Buyer Landscape

Download the full report.

Learn more about our Sustainability practice.